My second week started when the
results came back from my first Evergreen test run. The results were less than stellar and I
realized that I had a little too much confidence regarding how much I “thought”
I knew about the software. Who would
have thought that I wouldn’t have the entire system figured out and ready to
use in one week? I encountered several issues with how the emails were sent,
the format of many components of the system, and with the tracking
analytics. I typed out a bulleted list
of issues and questions I had with the first test and sent it to the technical
support staff for EBS. Throughout the
remainder of the week I began a second test with the changes and adjustments I
had learned through my dialogue with the tech staff. It has been a continued back and forth
discussion with them throughout my entire time working with the program.
I
also began researching how we could advertise via Twitter. I sent an inquiry though email and then had a
nice phone call with Rick from Twitter.
Rick outlined the information and details I needed to know in order to
get us started with them. I then typed
up an outline of the notes I took and sent it off to our Interactive Marketing
Manager, Wes, and our Copywriter, Heather.
We had our social media meeting Thursday in which we discussed what I
had learned from Twitter, brainstormed campaign ideas, and created a general
plan for our social media marketing campaigns.
This
week I also was helped out immensely by Sarah, our Data Analyst. Sarah was kind enough to meet with me two
different times this week in order to teach me both our GotoWebinar program and
Salesforce, our customer relationship management software. She is the expert when it comes to these
databases so it was very helpful for her to familiarize me with the programs
that are so instrumental in what we do in the marketing department. It was especially relevant to learn the
current webinar program so I can compare it to the new software I am testing in
Evergreen. Speaking of webinars, this
week we received two emails advertising different webinars that might help our
company. One was about promoting your
webinar and how you can increase traffic driven to view your webinars. The other was about mastering the art of
welcome emails. Since I know how busy
everyone is, and because I want to soak up as much information as possible, I
volunteered to take the lead and watch each webinar and provide the rest of the
department with the notes I took.
The
remainder of my time this week was filled with miscellaneous tasks that
supported the projects various members of our team were working on. I also spent part of Wednesday making phone
calls to registrants for our Networking Conference in Orlando to confirm and update the database we
have already compiled. This supported
KT, our event coordinator, with a small portion of the workload she is
responsible for regarding the upcoming conference.
I also helped Kelly, the business development assistant, integrate our
Tax Free Wealth Seminars database with what we have on Salesforce. TFWS are educational seminars we host around
the country to inform the members about self-directed IRAs and hopefully
generate people who would be interested in becoming our clients.
I
was finally able to set up my voice-mail this week as well. What a relief! For whatever reason I was
blocked from setting up my voice-mail and directly receiving calls from outside
the company. With the help of our IT
department I was able to work both these issues out and begin to feel more
official. Week two continued to engulf
me with various projects and other experience that you cannot gain until you
are in the workplace. It was also not
without fun. Our sales team decided they
wanted to set up a putting green at the Networking Conference so, being the
helpful intern that I am, I took some time to test it out. It has been quite awhile since I golfed last
but don’t worry, I still could knock down my putts.
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